duffel bag - Briefly

The Drum

Marketing

'The Die Hard of Christmas ads': Uncommon on the JD Sports festive campaign

JD Sports's Christmas ad stands out for its relatability with its use of the retailer's iconic duffel bag.

The creative ad agency Uncommon pitched the idea of using the bag in the campaign, believing it would be more authentic than previous work.

JD Sports prioritized portraying quality moments with family over extravagant scenes in their Christmas campaign. [ more ]